Designing with
ambitious curiosity

Built and designed products and digital assets with +100 clients over +10 years


From ideation, through refining to validation

Generating as many ideas as possible, then use feedback and market research to narrow down and refine the top choices. Creating prototypes and test them with target users to gather valuable insights and make any necessary adjustments. Finally, I launch products and continue to gather feedback and iterate on them.


Consulting design & management

The experience and knowledge I have gathered throughout the years has enabled me to become a consultant for some of the top tier companies. If you are looking to improve the design processes and strategy in your company, do not hesitate to get in touch


From a product designer to a & founder

Over the past 10 years I had the privilege to work with some of the most amazing clients, teams and invidiuals. Created and built more than +12 different products and businesses and now working as a co-founder.

Portfolio and

favorite projects

Some of these have made a big impact on my career and i'm glad i had the opportunity to work on them with other amazing people.

Latest projects

Pushing the boundaries of what's possible and striving to deliver the best services and products available.

Want to talk? Schedule a call or slide in my email inbox



One of the most competent and passionate UX guys I've worked with. Sergej is always at the forefront of UX trends and new methods with which to plan and execute it. Someone who really cares deeply about perfecting the user experience of a service or product so it serves the goals of the client.

Rok Kragelj



Amazingly fast and in depth ux and ui designer. He understood business concepts and had a broader picturer on all projects we collaborated, which made working with him super easy and productive. He works with his head not just his hands, to make projects better.

Mak Kordič

Want to change the world? There's nothing to it
Want to change the world? There's nothing to it
The only conference you need
The only conference you need



With his problem-solving mindset, Sergej always finds creative UI solutions efficiently and fast. He is very easy to work with due to being highly responsive, intelligent and experienced in communicating with clients.

Žiga Fajfar



In his work, Sergej persistently pursues a clear objective – to solve the business problem of his client. He loves to take on complex and challenging projects and use his deep and versatile product design knowledge to simplify and to bring results. Reliable, always learning and a great colleague.

Lea Lipovšek

Building a community for designers that want to grow.

An agenda filled with knowledge

Design isn't just about making things look pretty. Design is about solving problems. That's why our design conference has an agenda made for you to learn the most valuable skills from our speakers.

Discover what makes you a unique designer
Wallie Sharso

Everyone has their own unique perspective, and that's what makes designers so special. We all have our own individual processes, methodologies and ways of seeing the world. And it is this diversity that allows us to create such beautiful and innovative designs.

Creating design systems within small teams
Sarah Pratt

One of the most important things that designers can do is to create and maintain design systems. Design systems provide a shared set of standards and patterns that can be used by all members of a team. They help to ensure that everyone is on the same page, and they can save a lot of time and frustration in the long run.

Learn what makes a design sprint successful
Rilley Fathese

Design sprints are all the rage these days, and it's easy to see why. After all, who wouldn't want to compress months of work into a single week? However, successfully completing a design sprint requires more than just a willingness to work long hours. In order to be successful, you need to understand the basics of Design Sprinting.

Mastering figma for website prototyping
Cam Gerady

Designers are often asked to prototype websites and apps. Figma is a great tool for this purpose, and it's not difficult to learn. The more you practice, the better you'll become at prototyping websites and apps in Figma.

Answers to life's burning questions

Can you help me build my next digital product?

I am sure i could do that. But because i am currently busy building my own ventures i can always recommend you somebody i know. Slide in my email inbox with more details! 

Are you available for work?

I am currently focused on my own ventures and not working with clients. But you can always slide in my email inbox if you have a design request and maybe i can direct you to one of my colleagues who can help you out! 

What do you specialise in? 

Over the years i've dabbled in multiple sides of design. From visual assets, branding, print, motion and animation, user research/interviews, data analytics and digital product design to websites and landing pages. In the past few years i have mostly worked with complex dashboards, SaaS products, managing and building design teams and making sure that the product roadmap and team has been running as efficiently as possible and accounting for all the unknown unknowns.

Can you recommend a designer for my next project or company?

Yes definitely! Over the years I've mentored more than acouple of designers and have been an integral member in more than 1 design community. I know a lot of them and almost always can recommend someone who is looking for new opportunites.